Added A Blog!

Mon, 11 May 2026 00:00:00 GMT

So I added a blog!

Other things that improved about the cornerthekeyword.com today:

Improved how I work with ld+json (ideally this will be a plugin like sitemap)
Added a contact page with a link to my LinkedIn
Added a privacy policy page
Added a terms of service page
came up with an MVP way to sell digital guides (taking payment through stripe) without needing a database.
started using husky so that I need to use feature branches (main branch CI’s with vercel prod site)
using husky also has the side benefit of making sure that I type check, have a compiling build and have my tests passing prior to push

Other things that were progress but didn’t end up as a code change:

Looked at email marketing options (convert kit, mail chimp, etc.) and decided to hold off for now
I did purchase a virtual mailbox through physicaladdress.com so that I can comply with CAN-SPAM Act requirements.
Put the parameters around the first guide I’m planning to sell.

Background

Mon, 11 May 2026 00:00:00 GMT

Welcome to my journey with Corner The Keyword! In this blog, I’ll share my experiences so far and outline my goals for the future of this project. Join me as I explore the creative possibilities and challenges that come with this innovative game.

Background

I, like most software engineers, have never been a super huge fan of marketing or sales. It would always come across as a bit disingenuous to me. The worst of marketing would come across as meaningless fluffy brand awareness or baseless hype that would make me feel like there wasn’t any interface to evaluate whether or not the product would actually solve my problem or be something I would actually want.

The worst of sales seemed like someone that was so much more concerned with their own quota than with my problem that it felt like they were actively working against me just to get me to buy something.

Since having worked in a couple of sales positions and having been involved in marketing efforts for a couple of projects, I have realized that, that’s always somewhat implicit in all marketing and sales efforts, but how much of that actually comes through during the customer experience is up to each team and ultimately each team member.

What product do I purchase?

The products and services that I buy online I find are typically motivated by one of two different means.

They are products that can actively communicate to me how they solve my problem (or want) or they are products that are so far beyond solving my problem (or creating a want) already that there really isn’t much evaluation at all and it just comes down to whether my finances and my focus/priorities are aligned.

My goal for this project and my marketing and sales style is to simultaneously be both. If people can educate themselves on their problems and see how my product can solve it for them then perfect. Otherwise, for some of the sales copy the product should make the obstacles and their solution so clear that it’s not obvious how they would have been obstacle-aware without having seen my product in the first place.

Why do I think this will work?

I spent years running around in circles trying to avoid sales and marketing because of the reasons mentioned above. It was only after getting some expierence that I actually realized that multiple different sales styles are valid and if I could get myself into a position to make decisions about what kinds of sales and marketing styles I want to use then I could pick the ones that are the most effective at generating sales and creating a positive referral oriented customer experience.

Any money lost then to shorter term sales strategies that don’t align with my values would be more than made up for by the long term relationships and trust built with customers who appreciate the genuine approach.

Corner The Keyword | Blog

Added A Blog!

Background

Background

What product do I purchase?

Why do I think this will work?